These fabrics are normally sold in 12 yards as “full piece” or 6 yards as “half piece”. The colors comply with the local preferences of the customers. The wax prints are part of a nonverbal way of communication among African men and women, and they hereby carry their message out into the world. Some wax prints can be named after personalities, cities, buildings, sayings or occasions. The producer, name of the product and registration number of the design are printed on the selvage, protecting the design and allowing reading the quality of the fabric. These fabrics constitute capital goods for African men and women.
It is also a very versatile fabric and many items can be made from Ankara fabric such as Ankara hats, Ankara earrings, Ankara blazers, and Ankara shoes to name a few.